Our Story

I started Real Design in 2015 with a simple belief: that the most successful projects are born from a true partnership, grounded in a shared passion for creating a better future. For a decade, our story has been one of evolution, resilience, and a relentless commitment to this core idea.

The Spark: Designing a New Designer

After years in urban planning, I saw a need for a different kind of designer—more agile, more authentic, and more personally invested in the success of its clients. My goal was to build a practice defined not by corporate hierarchy, but by creative freedom, flexibility, and a direct, honest relationship with every client. The early days were a lesson in pure grit, but they solidified the principles that have guided us ever since. We believe in the power of great design to transform communities.

The Growth: A Decade of Partnership

Over the past ten years, we’ve grown not by chasing every opportunity, but by intentionally seeking out the right ones. We've had the privilege of working across the country—from California to Maryland, New York to Florida—partnering with ambitious clients on complex challenges. We've learned that our best work happens when we are not just consultants, but a seamless, trusted, and creative extension of our client's team. This decade of experience has taught us how to navigate the "messy middle" of a project, how to build consensus, and how to translate a visionary goal into on-the-ground reality.

The Future: A Focus on Visionary Work

Today, Real Design is a mature, resilient, and strategically-focused firm. We are not trying to be everything to everyone. We are intentionally selective, dedicating our full energy to a handful of meaningful projects at a time. We partner with visionary clients—nonprofits, local governments, and community-focused organizations—who are as passionate about creating a better future as we are. Our story is one of years spent honing our craft, and we are more committed than ever to using our expertise to help our partners build lasting legacies.

Ryan Kieta

Our Ethos

Our Work is Built on a Unique Set of Values.

We are not a typical consulting firm.

We are a team of strategic implementers, savvy designers, and creative problem-solvers.

Our value is not just in the documents we produce, but in the ways we think and work.

Our practice is built on a foundation of core beliefs that guide every project we take on and every relationship we build.

Philosophy

We are committed to radical candor. We will be honest and direct with our clients, our partners, and ourselves, because that is the fastest path to the best outcome.

A beautiful plan that fails in the real world is worthless. We are responsible for the outcomes of our work. We are strategic implementers who see a project through to its tangible, lasting success.

We reject arrogance. We believe every project is an opportunity to learn. We stay relentlessly curious, listen more than we talk, and have the humility to admit what we don't know. This keeps our work fresh and innovative.

Process

A plan that sits on a shelf is a failure. We believe a plan is a living roadmap for action, and our focus is always on the end goal: tangible, on-the-ground implementation.

Our expertise comes from years of lived, hands-on experience. We are not outside consultants parachuting in with generic solutions. Our strategies are born from a deep, authentic understanding of community development, culture, and politics.

We are not afraid of elaborate, challenging, or politically fraught projects. That's where we thrive. We are fearless, independent partners who can navigate complexities and bring clarity to ambitious visions.

Partnership

We reject the corporate jargon and internal politics that plague so many projects. We communicate directly, we work efficiently, and we focus on what actually matters.

We intentionally choose to partner with great people on meaningful projects. This isn't a luxury; it's our core business strategy. It ensures our work is always creatively fulfilling, which allows us to produce the highest quality outcomes for clients we genuinely respect.

We are not vendors; we are partners. We operate as a seamless extension of our client's team. Our goal is to build capacity and empower, not to create dependence.